Brand Name: Tibetan Yoga & Meditation

Tagline: "Balance the Mind, Awaken the Spirit"

Brand Story: Tibetan Yoga & Meditation was founded with the vision of bringing the ancient wisdom of Tibetan spiritual practices to the heart of New York City. Rooted in centuries-old traditions of mindfulness, breathwork, and movement, our practice offers a sanctuary for those seeking peace, balance, and holistic well-being. Through guided meditation, traditional Tibetan yoga (Nejang and Lu Jong), and spiritual teachings, we provide an authentic and transformative experience for modern urban life.

Mission Statement: To promote physical, mental, and spiritual well-being by offering authentic Tibetan yoga and meditation practices, fostering a sense of inner peace and mindfulness in the fast-paced environment of New York City.

Vision Statement: To be the leading Tibetan yoga and meditation center in New York, creating a supportive community where individuals can cultivate mindfulness, resilience, and a deeper connection to their inner selves.

Target Audience: Our offerings cater to wellness seekers, professionals looking for stress relief, yoga and meditation enthusiasts, spiritual practitioners, and anyone interested in Tibetan culture and holistic well-being.

Tibetan Yoga & Meditation is more than a practice—it’s a journey towards inner harmony and well-being in the heart of New York. Join us to experience the transformative power of Tibetan wisdom!

YEAR: 2023 CLIENT: Tibetan Yoga & Meditation ROLE: Lead Designer

SCOPE: Brand Strategy / Brand Identity / poster Design / Illustration / Vector Art / Book Cover Design