Brand Identity for VitalBliss: Chelsea Juice

Tagline: "Pure, Fresh, Nourishing."

Brand Story: A healthy juice and smoothie brand identity focuses on promoting wellness, vitality, and natural ingredients. The brand's visual identity often incorporates vibrant colors like greens, oranges, and berries to evoke freshness and energy. It emphasizes transparency in sourcing, showcasing real fruits, vegetables, and plant-based options, and reinforcing a commitment to clean, wholesome ingredients. The tone is approachable yet inspiring, appealing to consumers who prioritize their health and seek convenience in their busy lives. Eco-friendly packaging and a focus on sustainability further support the brand's commitment to both personal and environmental well-being. Overall, the identity exudes positivity, health-consciousness, and a modern lifestyle, appealing to a wide range of individuals looking to nourish their bodies with tasty, nutrient-packed beverages.

Mission Statement: To provide wholesome, natural, and flavorful juices and smoothies that support a healthy and active lifestyle while promoting sustainability and wellness.

Vision Statement: To be a leading brand in the health and wellness space, offering innovative and delicious beverages that encourage people to embrace a healthier way of living.

Target Audience: VitalBliss caters to health-conscious individuals, fitness enthusiasts, busy professionals, and anyone looking to incorporate more natural nutrition into their daily routine.

YEAR: 2023 CLIENT: Chelsea Juice ROLE: Lead Designer/ Art Director

SCOPE: Brand Strategy / Brand Identity / Menu Design / Illustration / Vector Art / Photo Editing